Ah yes I remember a small British Brand that made really nice but expensive cycling kit of exemplary quality, really gorgeous it was and I er suppose still is…..
Sadly it appears to be iconised by complete and utter twats, now that’s quite strong language for here but sadly true, I guess my first sign of this heinous colonisation was the gimp in head to toe Rapha in Richmond park last winter and a badly adjusted fixed wheel bicycle. Sadly the trend has continued and there’s a whole army of them these days on their fixed wheel bikes clogging up the roads of London, riding bikes to be cool, not for the love of the swish of rubber on tarmac but just to look fly.
What’s wrong with a cycling jersey and some rolled up jeans, why do you need your special three quarter tailored pants your shop bought fixie, you however many hundred pound travel bag and training diary, oh it’s because you’ve got no imagination or even the vaguest sense of style.
Now some might feel that this is an unfair rant against Rapha but special edition jerseys at nearly two hundred pounds and executive boxes for watching the tour, only in the UK could the world’s most exciting free sorts event be turned into gross commercial drivel…….